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Industry News February 10, 2024

AI Chatbot Revolution: Influencers Unite to Elevate Google India’s Bard

Writen by adworksinsights

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Looking for recommendations on your next binge-worthy series? Wondering how to whip up a delectable dish for your next dinner party? Or perhaps seeking expert advice on the latest fashion trends? Look no further than Google India’s Bard, the ultimate conversational generative AI chatbot designed to cater to your every query and need.

In its latest campaign, Google India has teamed up with influencers across the digital sphere to showcase Bard’s versatility and convenience in tackling a myriad of tasks, from entertainment to culinary arts and beyond. This strategic move aims to harness the power of social media influencers to amplify Bard’s reach and foster greater awareness among Indian users.

In this collaborative effort, Stand-up comedian Shraddha, DIY enthusiast Abhinav Yadav, travel influencer Sharanya Iyer, and fashion influencer Sakshi Shivdasani showcased how Google Bard provides solutions tailored for individuals. 

From Shraddha’s humorous take on seeking entertainment recommendations to Abhinav’s creative DIY projects, Sharanya’s travel tips, and Sakshi’s fashion insights, these influencers showcase Bard’s ability to cater to a diverse range of interests and needs. With their unique perspectives and experiences, they demonstrate how Bard seamlessly integrates into various aspects of everyday life, offering invaluable assistance and inspiration to users across the board.

Check out the videos of Google Bard’s collaboration with influencers: 

https://www.instagram.com/p/C24BXWCPrL4/

https://www.instagram.com/p/C22PXXCLCE9/

The influencers shared their videos under the hashtag ‘Bard Puns‘, presenting a range of practical applications for the chatbot. From witty quips like ‘Bard-y Planner’ to playful references like ‘Travel Bard-y’, these influencers infused their content with humor, showcasing Bard’s versatility in an engaging and lighthearted manner.

This collaboration between Google India and prominent influencers marks a significant shift in the promotion of AI-driven technologies. By enlisting the support of individuals with substantial online followings and influence, Google aims to create a buzz around Bard, attracting the attention of a broader audience and driving user engagement. 

From tech enthusiasts to lifestyle bloggers, influencers from diverse niches will curate content that highlights Bard’s utility in everyday life, thereby resonating with a wide reach of users.

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